In 2010, Cutler returned to claim his 4th Mr. Olympia title, becoming just the fifth competitor in Olympia history to win the title more than 3 times. In 2011, Phil Heath defeated Cutler for the title, beginning a winning streak that would last through the present day. From 2012 to 2014, the Olympia was dominated by the rivalry between Kai Greene and Heath, with Greene taking 2nd place and Heath 1st three years in a row. In 2016, Heath won his sixth straight title, while Greene did not compete in either the 2015 or 2016 Olympia. The 2008 Mr. Olympia winner Dexter Jackson took the 2nd place in 2015 while Shawn Rhoden was runner up in 2016.
On June 7, 2013, the ASF's event promoter, Jim Lorimer, announced that from 2014 on, the ASF's "212" (a professional, men’s bodybuilding division) would permanently replace the Ms. International women’s bodybuilding competition. Lorimer, in a statement, said “The Arnold Sports Festival was proud to support women’s bodybuilding through the Ms. International for the past quarter century, but in keeping with demands of our fans, the time has come to introduce the Arnold Classic 212 beginning in 2014. We are excited to create a professional competitive platform for some of the IFBB Pro League’s most popular competitors.”